The Mom Test
Rob Fitzpatrick
The Mom Test
by Rob Fitzpatrick
How to talk to customers and learn if your business is a good idea when everyone is lying to you, with practical techniques for getting honest feedback.
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#customer-interviews
#user-research
#validation
#feedback
🎯 Problems This Book Solves
- • Getting polite validation instead of honest feedback
- • Asking leading questions that bias responses
- • Not knowing what questions to ask
- • Customers saying they'd buy but never do
- • Wasting time on feedback that doesn't inform decisions
💡 What You'll Learn
- ✓ Talk about their life, not your idea
- ✓ Ask about specifics in the past, not hypotheticals
- ✓ Talk less and listen more
- ✓ Push for commitment and advancement
- ✓ Learn to spot compliments and deflections
My Take
Rob Fitzpatrick’s short, practical guide solves the fundamental problem of customer interviews: people lie to be nice. The Mom Test rules help you get honest feedback even from your most supportive contacts.
Quick read with immediate practical value. Should be required reading before any customer conversation.