This Is Service Design Doing
Stickdorn et al.
This Is Service Design Doing
by Stickdorn et al.
A comprehensive guide to applying service design thinking in the real world, with methods, tools, and case studies for designing better services.
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🎯 Problems This Book Solves
- • Designing touchpoints without considering the full service
- • Siloed thinking that creates fragmented experiences
- • Not knowing how to facilitate design workshops
- • Struggling to implement service improvements
- • Lack of practical tools for service design
💡 What You'll Learn
- ✓ Core principles and mindset of service design
- ✓ Research methods for understanding service experiences
- ✓ Ideation and prototyping techniques for services
- ✓ Facilitating effective design workshops
- ✓ Implementing and measuring service improvements
My Take
The follow-up to “This Is Service Design Thinking” focuses on practical application. Over 500 pages of methods, tools, and case studies make it a comprehensive reference.
Valuable for product teams looking to take a service design approach to improving customer experiences.